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Audience responses to media diversification coping with plenty by

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Published by L. Erlbaum Associates in Hillsdale, N.J .
Written in English


  • Mass media -- Audiences

Book details:

Edition Notes

Statementedited by Lee B. Becker, Klaus Schoenbach.
ContributionsBecker, Lee B., 1948-, Schoenbach, Klaus.
LC ClassificationsP96.A83 A94 1989
The Physical Object
Paginationxviii, 376 p. :
Number of Pages376
ID Numbers
Open LibraryOL2039959M
ISBN 100805802290
LC Control Number88016485

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Get this from a library! Audience responses to media diversification: coping with plenty. [Lee B Becker;]. Audience Responses To Media Diversification Coping With Plenty. By Lee B. Becker, Klaus Schoenbach. First Published Paperback $ Hardback $ eBook $ Book Description. First published in Routledge is an imprint of Taylor & Francis, an informa company. ISBN: OCLC Number: Notes: Includes indexes. Description: xviii, pages: illustrations ; 23 cm: Contents: When media content diversifies: anticipating audience behaviors / Lee B. Becker and Klaus Schoenbach --The Netherlands: the cable replaces the antenna / Frank Olderaan and Nick Jankowski --Belgium: language division internationalized / Roselyne. In Becker and Schoenbach published a study about the impact of media diversification on media use in eleven countries all over the Western world ("Audience responses to media diversification. Coping with plenty"). The focus of this publication was on the influence of the "new" media at that time (satellite and cable television, video.

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